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Return rates
2010-08-03: One thing we learned from the iPhone 4 signal reception debacle was Apple's return rates.
Steve Jobs, Apple's chief executive, said in July 2010 that the iPhone 4's return rates were 1.7%, compared with 6% for the iPhone 3GS. (Source: Guardian 17 July 2010)
Interesting? I think so.
I'm thinking Apple fans are very loyal, and that 6% is rather high, so I'm wondering if the return rates for other hi-tech products are even higher. And then I'm wondering what happens to all those returned products.
It also gives us mortals a figure for comparison.

By John Allsopp
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